Morgan Stanley to Launch Crypto Trading on E*Trade in 2026

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Citing BeInCrypto, Morgan Stanley has announced plans to introduce cryptocurrency trading for retail customers on its E*Trade platform in the first half of 2026, in partnership with Zerohash. The service will initially support Bitcoin, Ethereum, and Solana, with a unified dashboard for both digital and traditional assets. Zerohash, a Chicago-based digital asset infrastructure provider, will handle custody and settlement. The move comes as traditional brokerages face increasing pressure to integrate crypto services, with rivals like Robinhood already capitalizing on the market. Morgan Stanley also hinted at future wallet services for tokenized assets, including bonds and real estate.

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